*** For past collabs, feel free to check out my IG Page: Instagram.com/itsbettylam or email me at : Hello@betty-lam.com (as I am unable to upload videos on here at the moment :) *** Hello! My name is Betty and I am a Hong-Kong born, GTA based Canadian Social Media Coordinator (luxury award winning boutique hotel) and lifestyle, fashion, beauty, travel, and occasional wedding content creator. Since 2018, I've had the privilege of collaborating with brands across more than 15 diverse industries on social media campaigns and partnerships. These include travel, beauty clinics and med spas, luxury appliances, home decor, technology, restaurants, alcoholic and non-alcoholic beverages, cosmetics, skincare, TV networks, photo studios, event venues, fashion, weddings, nightlife, and more. Supporting local and women-owned businesses is something I'm particularly passionate about. My friends often refer to me as the "magnet" of the group because I have a knack for bringing people together. As a creator, I excel at rallying other influencers to support brands by organizing a variety of engaging activities such as luxurious events, unique experiences, tastings, group collaborations, and photo shoots. [My Role as a Social Media Coordinator in the Hospitality Industry] Working as a Social Media Coordinator in the hotel industry since Fall of 2023 has been an exhilarating journey, where I have the opportunity to manage our hotel's vibrant social media channels. My role involves sourcing user-generated content (UGC) to create authentic and engaging narratives, curating captivating content, and collaborating with influencers and media guests for hosted stays. These partnerships not only enhance our hotel's visibility but also allow us to connect with diverse audiences. [Building Partnerships and Expanding Reach] Part of my responsibilities includes partnering with media accounts for exciting giveaways, a strategy that has proven effective in expanding our reach and engagement. I am proud to say that between September 2023 and December 2024, our Instagram following has grown by over 6,000 net followers, a testament to our successful strategies and consistent efforts. In 2024, we stayed on top, leading the way with the highest Net Audience Growth, Published Post Average, and Engagement Average among 4.5 to 5-star hotels in downtown Toronto! [Driving Sales and Analyzing Performance] Beyond engagement, I focus on converting virtual interactions into tangible results by selling hotel packages to VIP media guests and influential creators. Utilizing influencer marketing tools, I conduct competitor analysis, assess profile performance, and perform in-depth analysis of influencer audiences. These insights ensure that our social media presence remains competitive within the bustling downtown Toronto market. [Passion for Social Media] I'm thrilled by the dynamic world of social media and digital marketing. Collaborating with incredible brands and agencies has been a fantastic journey, fueling both my personal and professional growth. I'm passionate about discovering new strategies and staying at the forefront of the hospitality industry. The partnerships I've formed inspire me to constantly innovate and dream up fresh ways to craft and share content with my audience and friends! -- 🤩 5+ Years of experience in Social Media Marketing + Digital Content Creation 🤩 I have worked with 15 + industries and counting - for social media content creation. My notable partnerships include: Breathless Resorts - Cancun , Secrets Resorts - Cancun, Air Canada, Paramount Plus, Shondaland, Hamilton Watches, Proline Plus, Shangri-La International, Silk'N, GUESS Watches, Cynosure, Sheraton Hotel, Mini Luxe. Ole Henriksen, Empire Supper Club, Miri Club VIP Fitness, 1 Hotel Toronto, Korres, Rowenta Canada and so much more!) And many more! Digital Marketing Services: ✅ Instagram Content Creation - Carousel, Reels, Instagram Stories ✅ Instagram Management ✅ Wedding Content Creation ✅ Media Visits ✅ Fashion Modeling ✅ Product + Service Reviews (after trying your products / services) ✅ Creative Concept ✅ UGC Content Creation ✅ Tik Tok Content Creation ✅ Voiceover for videos ✅ Creative Script writing for captions, emails, voiceovers ✅ Influencer Research + Outreach ☄️ I am always open to new project ideas + requests, feel free to reach out here - or via my email : Hello@betty-lam.com *Media Kit available upon request* [Socials + Links] Bio.link/itsbettylam Secondary account I started : Instagram.com/Glamfriends.to Work Account : Instagram.com/bishatoronto Learned from : - Wilfrid Laurier Unviersity (Focus on Communication Studies + Women & Gender Studies) - George Brown College : Fashion Management - Toronto Fashion Academy : Fashion Styling

Toronto, Ontario, Canada

Itsbettylam

itsbettylam