Overview: Partnered with Bhaya Cruises to tell the story of their two-day, one-night sailing through Ha Long and Lan Ha Bay aboard The Au Co—a refined, small-ship experience blending natural beauty with quiet luxury. The collaboration centered on creating emotionally resonant, SEO-optimized storytelling with visual assets tailored for both audience engagement and brand use. Key Deliverables: • Editorial Blog Post: A first-person feature designed to immerse readers in the rhythm of life aboard The Au Co—from misty morning tai chi to kayaking in quiet coves and long communal dinners with new friends. • Instagram Stories & Reels: A real-time highlight reel designed to offer a candid, atmospheric look at the experience—from cabin tours to squid fishing at dusk. • Custom Image Pack: Delivered a curated selection of high-resolution photos for Bhaya Cruises’ own use, including wide shots of the boat, onboard details, and candid lifestyle imagery. • Pinterest & TikTok Support: Created platform-specific content to extend the story across visual channels and boost discovery among travel planners. • SEO Integration: The blog post was structured around long-tail keywords with strong organic intent—ranking on page one within two weeks for several niche terms related to Ha Long Bay luxury cruises. Results: The collaboration helped deepen brand visibility among experience-focused travelers. The post achieved above-average engagement time and strong Pinterest saves, while the image pack was used in Bhaya’s own marketing and press materials.



From this collaboration, I drove strong referral traffic to Bhaya Cruises’ site through my blog and Pinterest, and created a high-quality image pack that the brand repurposed for future marketing. My blog post maintained above-average time-on-page and ranked on the first page for multiple niche cruise-related search terms within two weeks.


One of my favorite moments was kayaking into a hidden cove and being welcomed with tea by a local fisherman in a floating hut—completely unplanned, quiet, and perfect. It captured the spirit of the entire trip: unhurried, soulful, and full of small surprises.




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